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Mission, Purpose
& Values

How We Do

What We Do

At Simard Automotive, everything we do is guided by a clear purpose and a set of principles that put our customers first. We’re more than just an auto repair shop — we’re a team driven by a mission to deliver reliable care, a vision for raising industry standards, and values that keep us grounded in integrity, trust, and exceptional service. This page lays out what drives us every day and what you can expect when you choose us for your automotive needs.

Vision And Purpose

Mission

Vision And Purpose

We serve the community by empowering team members, customers, and stakeholders to enrich their lives and reach their highest potential.

Mission

Empowering the community with 25 years of excellence in Arctic service. We commit to constant growth and learning, setting industry standards with our skilled, collaborative and transparent teams. Equipped with top-notch training and tools, we’re dedicated to achieving our vision.

Core Values

Integrity

Always do what's right, even beyond the watchful eye.

Empathy

Strive to walk in others' shoes and understand their journey.

Excellence

Commit to excellence, making improvement a daily goal.

Attentiveness

It's the small gestures that show we truly care.

Dependability

Our word is our bond—trust us to deliver

Simard Automotive's

Ten Commandments

  1. Bring passion to work every day!
  2. Hold yourself accountable!
  3. Talk to others and not about them!
  4. Make effective communication a priority!
  5. Dedicate yourself to personal and team growth!
  6. Permission to be coached!
  7. Operate in your strengths!
  8. Be professional and kind!
  9. Go the extra mile!
  10. Serve people first!
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